Caption 1 below
|The concept of working with breeders to benefit their programs began
long before the conception of Eastwind StockCo. The Longhorn industry
flourishes off of relationships. In 2010 while working with Jim Atwell
on some marketing ideas that he made mention that G&G and Bear
weren’t afraid to share secrets. The response was simple. If even one
breeder can find success from any information we were able to help with
than we as a program will also prosper.
Since then many nights and weekends were spent on the phone, on the
road, and at ranches and farms visiting with breeders about their
programs. As people have found success with the advice more and more
time was spent visiting and helping. Many resources have been spent
trying to help people grow. And we love it. People spend their life
savings, their families’ vacation money, and their rainy day funds
building their herds. To lose such breeders and then to replace them to
grow the industry is like pushing a boulder up a hill. It’s much easier
to help cultivate their success and keep them around. And the whole
industry benefits which then benefitting us.
In the summer of 2015 Bear drove four hours up into Pennsylvania to
spend a Saturday afternoon with a small breeder. After a few hours we
came up with a new marketing plan, breeding plan, and culling plan to
implement. Within the week they found success, selling a few locally and
purchasing a new bull to go the direction in which they were looking.